369˚ started working with this!brand. Before developing a new logo, we looked deeper into the 369 Collective, not just the business, but the entity, we looked into the brand soul. Venessa followed our re-brand workbook and uncovered some valuable information, that we would later use to develop 369’s new identity.
Here are some of the findings:
369˚ wanted to be perceived as Honest, having integrity, following best practices, a genuine interest in their audiences success, support and empowerment.
Every brand holds a basic set of beliefs that influence everything they do. We call these beliefs your Brand Soul.
Knowing what these core principles are and why they matter is crucial, as they are a potent force that can actively support or sabotage your business.
The Brand Soul is comprised of four elements:
Purpose: Why do you exist?
The primary reason 369˚ Collective was founded and exists is to provide quality products and services through a collective of trusted service provider’s I trust with my own brand. These Entrepreneurs understand small businesses, provide an agency quality standard of work without the agency price tag. Over the years I have unfortunately heard too many stories from small business owners where what was promised was not delivered, wasting not only their limited budget but also their time and stalling or negatively impacting the growth and potential of their business, often leading to losing faith in the business due to no fault of their own. I am on a mission to put a stop to this and help small business owners spend money in only the right places for their particular business, with the best possible outcome and ROI. Leading by example, following best practices, I project manage the entire process for my clients, ensuring promises are fulfilled and the outcome is better than they could have imagined with ongoing support and the best possible return on investment.
Vision: What future do you want to help create? What does the future look like?
369˚ Collective is the go-to trusted service provider for small New Zealand owned businesses and then expanding worldwide to build a 369˚ model in each Country and or major centre’s that provides employment to small businesses and entrepreneurs sustainably for the long term while not treating the small business and owner as just a number like big corporate businesses (Shopify, Wix, Squarespace) do, with the peace of mind that everything delivered will meet or exceed expectations and that customer service and ongoing local support is of paramount importance to all the members of the collective.
Mission: What are you here to do? How do you create that future?
To teach, inspire, motivate and empower Entrepreneur-small business owners to launch, grow or scale their businesses in a sustainable way.
Values: What principles guide your behaviour?
- Honesty & best practice
- A genuine desire and passion for the success of your business
- Teach, inspire, motivate and empower with the right knowledge for their business
- To constantly and consistently seek more support and tools to support and make it easier for small businesses to grow (RBP Funding & Q Mastercard interest-free finance that is available)
- Leading by example
Our audience is small businesses in most cases women in business who are motivated to grow their business – This can be just a desire to be self-employed, to an idea that needs nurturing, a recently launched business that is struggling, an established business that needs to grow or scale.
By not trying to sell services and products businesses don’t need and being honest with them about what they currently have in place and how to improve it with a genuine interest in providing a solid ROI